Strong Market Position Wheeler Metals operates as Oklahoma's largest Lincoln Electric dealer, indicating a dominant position in local welding supplies and structural steel, offering opportunities to deepen relationships with construction, manufacturing, and agricultural sectors.

Diverse Product Range The company's specialization in structural steel, farm and ranch equipment, and welding supplies allows for cross-selling opportunities across multiple industries, including agriculture, construction, and industrial fabrication.

Growth Potential With annual revenue estimated between 25 and 50 million dollars and a team of up to 200 employees, Wheeler Metals has room for expansion through enhanced marketing, new product lines, or regional outreach initiatives.

Technology Utilization Leveraging a website built with current web technologies, Wheeler Metals can enhance digital engagement and e-commerce capabilities to reach a broader customer base and streamline sales processes.

Industry Trends As a retailer serving the steel and equipment sectors, Wheeler Metals can capitalize on market growth in infrastructure and agricultural modernization, fostering sales of structural components and equipment upgrades.