Veteran partnerships Leverage existing veteran and VA collaborations (Sunny Creek Ranch, Horses for Heroes; expressive arts programs with VA/UCLA) to position Whole Health as a partner for hospital systems and veteran-focused wellness initiatives. Target verticals include VA medical centers, veterans’ nonprofits, and integrative health clinics; propose bundled product programs and co-branded wellness packs for patient and staff programs.

Private label growth Scale through private label and B2B partnerships. With a lean team and strong direct-to-consumer chops, explore white-label manufacturing or private-label distribution for wellness retailers, clinics, and gym networks. Use current ecommerce stack (Shopify chat, cart, and popular payment options) to onboard business customers and offer flexible SKU packaging.

Quality leadership Highlight robust testing, batch traceability, and third-party certifications to regain trust and win procurement contracts with hospitals and insurers that require strict safety standards. Develop a documented QA playbook and customer-ready safety data that can be shared in bids.

Institutional sales Build an account-based sales approach to corporate wellness programs and hospital system procurement. Offer multi-product bundles, subscription options for healthcare staff, and streamlined ordering via Shopify chat and cart for enterprise customers.

Insurance exports Historical ties to Cigna International open a path to distribution through employer benefits and international wellness programs; pursue partnerships with insurers and multinational employers seeking natural health products in wellness benefits, along with regulatory-ready export capabilities for select markets.