Sustainability Advantage Leverage Wild Things' commitment to sustainability and local sourcing to attract eco-conscious wedding planners, venues, and corporate clients. Create premium eco-friendly floral packages with transparent sourcing stories and responsible delivery to differentiate in Birmingham and neighboring markets.

Experiential Workshops Capitalize on Carolyn Harbert's background in graphic, floral, and studio arts by expanding paid workshops and private events such as bouquet building, styling sessions, and vintage curation experiences. Cross-promote these offerings with florals for private gatherings and editorial shoots to drive multi-channel revenue.

Farm Partnerships Formalize a farm-to-florist program to secure exclusive blooms from nearby nurseries, farms, and foragers. This enables limited edition arrangements for events and retail, strengthens sustainability claims, and supports scalable wholesale partnerships.

Event Design Lead Position Wild Things as a full-service event design partner combining florals, decor, and editorial styling for weddings, private events, and shoots. Target wedding planners, venues, photographers, and boutique hotels with bundled packages and cross-selling opportunities.

Digital Growth Invest in digital marketing and e-commerce enhancements to drive online revenue, including gift subscriptions and corporate gifting programs. Leverage existing tech stack for retargeting and seamless checkout with options like Apple Pay, while refining content for local discovery.