Large product ecosystem Leverage Wilkins Solutions Enterprises’ breadth of offerings across fitness, pools, playgrounds, and medical/rehab equipment to cross-sell complementary products and bundled solution packages to facilities upgrading or expanding their wellness spaces.

Expanding capabilities Position as a one-stop supplier with in-house manufacturing and a vast supplier network to support facilities building new amenity-heavy spaces, enabling quick sourcing and turnkey project support for gyms, clinics, schools, and corporate campuses.

National service strength Highlight the largest service network in North America as a differentiator for post-sale support, maintenance contracts, and fleet servicing, which can drive longer-term renewals and higher lifetime value with commercial buyers.

Mid-market growth potential With revenue in the mid-range and a diverse buyer base, target multi-site fitness facilities, rehabilitation centers, hotels, and corporate wellness programs that require scalable equipment, flooring, and entertainment solutions.

Tech-enabled sales Utilize the existing tech stack (MySQL, mapping tools, contact forms) to build a robust CRM-driven outreach program focusing on installed base upsell, maintenance plans, and volume discounts for large procurement cycles.