Strong Market Presence Wilks Tire & Battery Service has established itself as one of the largest independent tire dealers in the Southeast with 12 diverse locations, presenting a significant opportunity to upsell complementary automotive products and services across multiple locations.

Commercial Growth Potential With four dedicated commercial stores, there is a substantial opportunity to tailor solutions for fleet management, offering bulk tire replacements and maintenance packages to expand revenue streams in the commercial sector.

Technology Adoption Utilizing cloud-based services like Microsoft 365 and modern web infrastructure positions Wilks as receptive to digital tools, enabling sales teams to introduce innovative digital solutions such as online booking, service tracking, or e-commerce options to enhance customer engagement.

Financial Size & Scope Generating between 25 to 50 million dollars in revenue, Wilks offers a sizable customer base ripe for targeted marketing campaigns, cross-selling maintenance plans, and automotive accessories to increase sales per customer.

Industry Alignment Operating in a competitive industry with similar large players, Wilks presents opportunities to differentiate through premium service offerings, loyalty programs, and industry partnerships, appealing to both consumer and commercial clients seeking reliable automotive care.