Growing Franchise Presence Wingman Planning's recent opening of its first franchise location in Middletown, New Jersey indicates a strategic expansion effort that presents opportunities to offer localized marketing solutions or franchise support services to strengthen their market penetration.

Data-Driven Marketing Focus With a mission centered on helping small and medium-sized businesses thrive through strategic, data-driven marketing, Wingman Planning is likely seeking advanced analytics, marketing automation, and targeted advertising tools to enhance their service offerings.

Acquisition Strategy The acquisition of Marketwave in 2021 shows a growth strategy via mergers and acquisitions, suggesting potential for partnerships or solutions that can help streamline integration, enhance capabilities, or expand their service portfolio in digital marketing and research.

Investment in Digital Platforms Utilizing a tech stack that includes Facebook Ads, TikTok, Google Maps, and other digital tools indicates a focus on multi-channel digital marketing, creating opportunities to provide innovative advertising solutions across social media and location-based services.

Financial Potential With a revenue range of 25 million to 50 million, Wingman Planning demonstrates significant financial strength and a solid customer base within the small and medium-sized business segment, making them an attractive client for technology and service providers aiming to support scaling efforts.