Expansion Opportunity Wingman Planning is actively expanding with new franchise locations, most recently in Toms River, NJ, and previously in Middletown, NJ. This presents rapid opportunities to offer scalable marketing, website development, and localized survey research to new franchisees and their networks.

SMB Focus The company targets small and medium-sized businesses with affordable consulting and strategic support. Sales conversations can emphasize cost-effective digital marketing packages, website and mobile site development, and practical marketing plans tailored for growing SMBs.

Digital Stack Utilizes a practical tech stack including Meta Business Suite, Google Ads, Canva, Cloudflare Bot Management, and USPS/UPS integrations. Prospect pitches can highlight end-to-end digital presence improvements, lead generation campaigns, and secure, scalable infrastructure.

Acquisition Landscape Wingman Planning acquired Marketwave in 2021, signaling growth through strategic acquisitions. This suggests an openness to partnerships, integration projects, and cross-sell opportunities with complementary marketing capabilities.

Revenue Scale With reported revenue in the 25 to 50 million range and an employee base of 11-50, the company is a mid-market player with buying power for larger marketing initiatives, enterprise-style proposals, and multi-location marketing programs.