Geographic expansion Wingman Planning is expanding with new franchise locations in Middletown, NJ (2025) and Toms River, NJ (2026), signaling growth velocity and opportunities to cross-sell marketing, website development, and local SEO services to multi-location small businesses.

Franchise growth momentum Recent franchise openings indicate an active expansion strategy. Sales teams can target prospective franchisees or partner networks with bundled marketing and operational support services tailored for franchised SMBs seeking scalable growth.

Full stack offerings With services spanning website and mobile development, survey research, strategic planning, marketing materials, and operational support, there is a door for cross-sell to existing clients and upsell opportunities around data-driven marketing and digital experiences.

Mid-market potential Current revenue range ($25M–$50M) and SMB focus suggest upsell opportunities to slightly larger clients in adjacent markets, leveraging their marketing analytics, campaign management, and strategic consulting capabilities.

Tech stack analytics Utilize their use of Google Ads, Facebook Pixel, LiveIntent, Open Graph, and Tawk.to to propose advanced conversion optimization, retargeting strategies, and CRM-integrated analytics for measurable ROI improvements.