Healthier Ice Cream Target natural and health-focused retailers and DTC channels that emphasize clean labels, allergen-free and low-calorie products, highlighting Wink Frozen Desserts as a premium, better-for-you option with a 100-calorie pint and no common allergens.

Niche Protein Angle Position Wink as a protein-forward dessert alternative leveraging pea protein to attract fitness-focused stores, gyms, and wellness cafes seeking high-protein, low-sugar offerings that align with customers seeking healthier indulgences.

Small-Batch Agility Leverage the small team size to pursue partnerships with boutique retailers, local grocers, and co-packers that value nimble product launches, rapid iterating SKUs, and responsive customer support.

Digital Marketing Fit Utilize established digital tooling to demonstrate performance in digital commerce and in-store promotions; suggest collaborations with retailers who invest in online-to-offline campaigns and data-driven shopper insights.

Revenue Growth Play Target tiered retailers with mid-market revenue ranges similar to Partake Foods and Daily Harvest, offering scalable distribution plans, regional expansion routes, and private-label or co-branded options to drive revenue toward the <$1M range as a growth milestone.