Advocacy Platform WHLA is a long-standing nonprofit trade association with an established network of Wisconsin lodging properties and industry stakeholders, presenting a ready-made audience for vendor solutions, partnerships, and sponsorships aligned with policy and destination marketing initiatives.

Event & Engagement Active annual conferences, trade shows, regional meetings, and upcoming student/education outreach create multiple touchpoints for sponsorships, exhibitor opportunities, training programs, and lead-generating partnerships with hotels, property management groups, and destination marketing organizations.

Digital Footprint WHLA utilizes a tech stack including analytics and content delivery tools, indicating openness to digital solutions, marketing automation, website enhancements, and security services that protect member data and improve engagement.

Recognition & Awards Recent awards and programs (ISHA Communications Award, Stars of the Industry, Development Excellence Awards) suggest opportunities to offer marketing, PR, award program management, and content services to support member recognition initiatives.

Growth & Reach Revenue scale and regional focus combined with leadership in Wisconsin hospitality present a prime market for regional CRM, member benefits platforms, training and certification programs, and vendor partnerships targeting mid-sized lodging properties.