SMB IT focus Target mid-market and small-to-medium businesses in the Midwest and nationwide with comprehensive managed IT services, cloud solutions, and cybersecurity offerings to expand Workplace by Direct's current service lines.

Security & Compliance Leverage expertise in cybersecurity to address growing demand for secure remote work, data protection, and regulatory compliance across industries served by a small to mid-size client base.

Unified Communications Promote business phone systems and network management as bundled productivity and reliability solutions, targeting clients seeking integrated communications with strong support from a regional MSP.

Geographic Expansion Capitalize on offices in Sioux Falls, Rapid City, and Aberdeen to approach similar Midwest markets, offering scalable IT services and local onboarding with nationwide reach.

Growth Readiness With revenue in the mid-range of small MSPs and a lean team, present value-led partnerships and channel opportunities with larger MSPs or OEMs to accelerate growth while maintaining personalized service.