Insights

Growing Market Presence WTW operates a leading position in private benefits exchanges across the U.S. with a substantial revenue range of 500 million to 1 billion dollars, indicating significant market traction and potential for expanding benefits solutions to more corporate clients seeking to improve employee satisfaction and retention.

Strategic Acquisitions Recent acquisitions such as Newfront Insurance Services and FlowStone Partners demonstrate WTW's focus on broadening its benefits and wealth management offerings, providing opportunities to cross-sell advanced insurance, financial products, and integrated benefits solutions to existing and new clients.

Technology Integration WTW’s integration with advanced platforms like Databricks and the use of diverse tech stacks presents a robust digital infrastructure that supports data-driven benefits management, creating avenues to promote innovative solutions in analytics, automation, and personalized benefits administration to target businesses.

Global Expansion Opportunities With recent strategic moves in the UK market and hiring key personnel in Asia, WTW is expanding its international footprint, making it a promising prospect for global benefits providers and technology vendors seeking to enhance their solutions on a larger scale.

Targeted Client Outreach WTW serves mid to large-sized organizations with employee counts from hundreds to thousands, presenting a strong opportunity to engage with organizations in similar size segments that are looking to upgrade or optimize their employee benefits programs and leverage innovative analytics and benefits personalization tools.

WTW (formerly Liazon) Tech Stack

WTW (formerly Liazon) uses 8 technology products and services including Microsoft Power Platform, Willis Towers Watson, Visual Studio Code, and more. Explore WTW (formerly Liazon)'s tech stack below.

  • Microsoft Power Platform
    Business Intelligence
  • Willis Towers Watson
    Human Resource Management System
  • Visual Studio Code
    Integrated Development Environments
  • F5
    IT Infrastructure
  • SAVOYE
    Logistics
  • Hootsuite
    Marketing
  • LinkedIn
    Online Community Software
  • PHP
    Programming Languages

Media & News

WTW (formerly Liazon)'s Email Address Formats

WTW (formerly Liazon) uses at least 2 format(s):
WTW (formerly Liazon) Email FormatsExamplePercentage
First.Last@liazon.comJohn.Doe@liazon.com
96%
First_Last@liazon.comJohn_Doe@liazon.com
3%
L.First@liazon.comD.John@liazon.com
1%
First.Last@wtwco.comJohn.Doe@wtwco.com
87%
First@wtwco.comJohn@wtwco.com
8%
F.Last@wtwco.comJ.Doe@wtwco.com
3%
FLast@wtwco.comJDoe@wtwco.com
2%

Frequently Asked Questions

Where is WTW (formerly Liazon)'s headquarters located?

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WTW (formerly Liazon)'s main headquarters is located at 199 Scott Street Buffalo, New York 14204 United States. The company has employees across 5 continents, including North AmericaAsiaSouth America.

What is WTW (formerly Liazon)'s phone number?

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You can contact WTW (formerly Liazon)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WTW (formerly Liazon)'s official website and social media links?

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WTW (formerly Liazon)'s official website is wtwco.com and has social profiles on LinkedInCrunchbase.

What is WTW (formerly Liazon)'s NAICS code?

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WTW (formerly Liazon)'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does WTW (formerly Liazon) have currently?

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As of February 2026, WTW (formerly Liazon) has approximately 261 employees across 5 continents, including North AmericaAsiaSouth America. Key team members include Avalons Parceira Willis Wtw / Avalons Partner At Willis Wtw: J. A. B.Avp: P. D.Director Of Customer Operations: B. R.. Explore WTW (formerly Liazon)'s employee directory with LeadIQ.

What industry does WTW (formerly Liazon) belong to?

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WTW (formerly Liazon) operates in the Insurance industry.

What technology does WTW (formerly Liazon) use?

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WTW (formerly Liazon)'s tech stack includes Microsoft Power PlatformWillis Towers WatsonVisual Studio CodeF5SAVOYEHootsuiteLinkedInPHP.

What is WTW (formerly Liazon)'s email format?

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WTW (formerly Liazon)'s email format typically follows the pattern of First.Last@liazon.com. Find more WTW (formerly Liazon) email formats with LeadIQ.

How much funding has WTW (formerly Liazon) raised to date?

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As of February 2026, WTW (formerly Liazon) has raised $18M in funding. The last funding round occurred on Apr 24, 2012 for $18M.

When was WTW (formerly Liazon) founded?

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WTW (formerly Liazon) was founded in 2007.

WTW (formerly Liazon)

InsuranceNew York, United States201-500 Employees

WTW (formerly Liazon) operates the industry-leading private benefits exchanges for businesses across the U.S. Distributed under the brand name Bright Choices® as well as several privately-labeled brands, Liazon exchanges are online benefits stores that allow employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and a host of other benefits from top national and regional providers. Liazon exchanges enable companies to achieve a benefits strategy that maximizes value for their benefits dollars and helps them attract and retain talent through high employee satisfaction and empowerment. Liazon was acquired by Towers Watson in 2013. Towers Watson is now WTW.

Section iconCompany Overview

Headquarters
199 Scott Street Buffalo, New York 14204 United States
Phone number
Website
wtwco.com
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $18M

    WTW (formerly Liazon) has raised a total of $18M of funding over 3 rounds. Their latest funding round was raised on Apr 24, 2012 in the amount of $18M.

  • $500M$1B

    WTW (formerly Liazon)'s revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $18M

    WTW (formerly Liazon) has raised a total of $18M of funding over 3 rounds. Their latest funding round was raised on Apr 24, 2012 in the amount of $18M.

  • $500M$1B

    WTW (formerly Liazon)'s revenue is estimated to be in the range of $500M$1B

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