Regional Growth Wyllie Marketing already covers New England as a manufacturers representative and distributor. There is an opportunity to formalize a regional partner program to recruit additional manufacturers and deepen engagement with dealers, consultants, and operators through territory-focused promotions and co-branded marketing campaigns.

Online Ordering With cart functionality and a B2B ordering flow, there is potential to optimize online ordering for operators and dealers. Consider enhancements such as tiered pricing, repeat-order workflows, online quotes, inventory visibility, and supplier catalog integrations to boost cart accuracy and shorten sales cycles.

Lead Generation Given the lean team and social presence, a focused lead generation program and CRM can accelerate pipeline. Actions include targeted content for operators and consultants, paid and retargeting campaigns, and a lightweight CRM implementation to nurture opportunities.

Cross Sell Potential There is room to cross-sell across existing manufacturer partnerships by expanding product categories and bundled offerings. Propose coordinated promotions, lifecycle marketing, and sustainability-oriented equipment to meet operator needs and differentiate from competitors.

Tech Modernization Current technology stack is solid but ripe for modernization. Opportunities exist to add analytics, automation, and CRM integration; implement a modern CRM and BI dashboards, and ensure data connectivity for pricing and inventory to improve sales velocity and decision making while maintaining security and performance.