Online Ordering Modernization Current tech stack shows a basic website builder; to capture more takeout and delivery revenue and streamline operations, upgrade to a robust online ordering platform with integrated payments, delivery, and loyalty, plus POS integration.

Local Growth Marketing As a small Berkeley yogurt shop, prioritize local SEO, Google Business Profile optimization, and targeted promotions to drive repeat visits; explore campus and neighborhood event partnerships to boost foot traffic.

Mobile Experience Leverage the existing PWA and mobile-ready setup to boost conversions through push promotions, offline ordering capabilities, and convenient reordering; track engagement to optimize campaigns.

Security Compliance Enhance security posture with ongoing vulnerability scans, PCI-DSS readiness for payments, and privacy controls to increase customer trust for online orders.

Strategic Partnerships Pursue wholesale, catering, and event partnerships in the Berkeley/Oakland area to diversify revenue and reach new customer segments with flexible menu options.