Deal program Launch opportunities around cross-promotional financing and service loaner vehicle programs aligned with the Young Deals and Steals initiative to drive showroom traffic and convert to sales.

Multi-location leverage Target customers in Owosso and surrounding regions by highlighting three-location dealership strengths, including new and pre-owned inventories, full-service departments, and body shop capabilities to upsell maintenance packages and certified vehicles.

Fleet and service Position fleet and commercial prospects for loaner and service loaner vehicles, along with maintenance plans, to capture local business accounts and commercial fleets.

Digital reach Utilize existing tech stack (Optimizely, advertising platforms, Mautic, New Relic) to run targeted campaigns focusing on certified pre-owned inventory, extended lease options, and service retention to boost qualified leads.

Financial health cues Capitalize on the mid-market revenue band and experienced staff to pursue partnerships with regional businesses seeking reputable automotive service providers, emphasizing reliability and full-service capabilities.