SMB Market Focus Zanacore Technologies targets small to mid-sized businesses, offering scalable and cost-effective IT maintenance solutions. This presents an opportunity to upsell additional managed IT services and cybersecurity solutions tailored to growing client needs.

Proactive IT Support Their focus on proactive support and virtual CIO services enhances client retention and provides a pathway to introduce advanced security and cloud migration services for businesses seeking to modernize their infrastructure.

Specialized Service Portfolio With expertise in network security, server virtualization, disaster recovery, and VoIP, Zanacore holds potential to cross-sell complementary solutions such as compliance consulting, network monitoring, and unified communications to expand revenue streams.

Growth Potential Operating with a revenue between 1M and 10M, Zanacore aims to scale its offerings; building strategic partnerships and leveraging regional expansion opportunities can drive increased market share within their niche.

Digital Marketing Use Their use of digital advertising and analytics tools suggests readiness to adopt lead generation strategies; engaging target clients through personalized campaigns and offering educational content can significantly enhance lead conversion rates.