Expansion Opportunities Zaxbys is aggressively expanding with multiple new locations in 2026 across Tennessee, New York, Florida, Maryland and more, indicating a strong regional growth trajectory and potential for enterprise partnerships, local marketing services, and supply chain optimization contracts tailored to new store openings.

Franchise-Centric Growth With 950+ locations and a franchising roadmap, there is a continuing demand for scalable technology, POS integration, digital ordering, loyalty programs, and franchisee support tools that can be sold as standardized solutions.

Brand Partnerships Recent collaborations such as the NERDS Strawberry Milkshake launch suggest openness to co-branded or limited-time product campaigns, presenting opportunities for marketing tech, content production, and cross-promotional activations.

Tech Stack Integration Existing tools include Microsoft Advertising, iCIMS, Hootsuite, DocuSign and Smartsheet, signaling a comfort with cloud-based marketing, HR, and operations platforms; offer integrated solutions that enhance advertising, recruitment, supplier management, and project workflows.

Sustainability and Footprint Office closures in Pennsylvania and new store openings highlight a shifting footprint; provide sustainable packaging, energy efficiency, and waste reduction offerings to align with a growing nationwide footprint and potential headquarter realignment.