Financial inclusion Target mid-market billers seeking to reduce delinquencies and improve on-time payments, leveraging Zirtue Pay’s fast, frictionless bill payments and lender partnerships to offer customers smoother payment experiences.

Strategic partnerships Explore collaboration with insurers and financial institutions (TruStage, Northwestern Mutual, Mastercard, Morgan Stanley) to co-create co-branded payment and IOU solutions, expanding distribution and credibility among risk-averse billers.

No integration Position to replace traditional payment friction points for billers by emphasizing zero-code integration and no-cost deployment, appealing to operations teams prioritizing quick time-to-value.

Scale-ready growth Leverage funding history and high-revenue potential with small to mid-sized billers (1M–10M revenue range) that are similar to peers in peerform and Credible, aiming to upsell additional modules like delinquencies reduction and loyalty programs.

Tech-enabled awareness Utilize existing tech stack signals (LinkedIn Ads, Amplitude, Hotjar, Intercom) to craft targeted campaigns focused on product leaders (CPOs, Heads of Payments) at billers and lenders seeking to modernize collections and improve cash flow.