Strategic asset sale 1/ST Group recently divested Preakness Stakes and Black-Eyed Susan Stakes IP rights to Churchill Downs for $85M, signaling ongoing portfolio optimization and potential openness to licensing, partnership, or joint venture opportunities around marquee events.

Racing ecosystem shifts Operational control of key Maryland racetracks shifted to The Maryland Jockey Club in 2025, and asset transfers in 2024 2025 indicate a dynamic competitive landscape. This could create collaboration or integration opportunities with venues, media, betting tech, and hospitality partners.

Integrated tech growth 1/ST Technology offers a broad suite including AmTote, Xpressbet, XBTV and related brands, plus a new venue app launched for Gulfstream Park. There is a clear sales path for advanced wagering tech, data services, and hospitality tech integrations.

Content and media leverage With 1/ST CONTENT overseeing multiple media entities and a growing content ecosystem, there are cross-selling opportunities for advertising, sponsorships, and branded content partnerships across racing, events, and wagering platforms.

Horse care and safety 1/ST HORSE CARE emphasizes welfare and safety standards, presenting potential collaboration angles for sponsorships, equipment, training services, and aftercare programs that align with responsible gaming and industry integrity initiatives.