Insights

Expanding Digital Engagement 1/ST is actively investing in enhancing fan experiences through integrated venue apps and digital wagering platforms, creating opportunities to upsell digital advertising, innovative betting technologies, and content partnerships targeting a highly engaged racing audience.

Strategic Content Partnerships The company's recent collaborations with media firms and industry partners such as the Hong Kong Jockey Club and Thoroughbred Aftercare Alliance highlight a willingness to co-develop content and activations, opening avenues for sponsorships, branded content, and immersive experiential marketing.

Technological Innovation With a significant focus on developing parimutuel betting platforms and leveraging advanced tech stacks, 1/ST presents opportunities to offer tailored tech solutions, hardware integrations, and data analytics services to modernize and optimize betting and customer engagement systems.

Venue and Community Development The company's focus on transforming its racetrack communities and surrounding properties signals potential for developing sponsorships, hospitality, and experiential marketing opportunities that align with their live, work, and play initiatives for a broader lifestyle brand appeal.

Industry Reforms and Customer Focus 1/ST’s commitment to horse and rider safety, combined with its investments in aftercare programs, creates a space for partnerships in sustainability, responsible gambling, and social impact initiatives that can resonate with socially conscious brands and stakeholders.

1/ST Tech Stack

1/ST uses 8 technology products and services including Google Ads, Bing Ads, Facebook Pixel, and more. Explore 1/ST's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Facebook Pixel
    Analytics
  • Skai
    Analytics
  • Open Graph
    Content Management System
  • HubSpot
    Marketing Automation
  • Vercel
    Platform As A Service
  • Tailwind CSS
    UI Frameworks

Media & News

1/ST's Email Address Formats

1/ST uses at least 1 format(s):
1/ST Email FormatsExamplePercentage
First.Last@1st.comJohn.Doe@1st.com
47%
First.Middle@1st.comJohn.Michael@1st.com
4%
Last.F@1st.comDoe.J@1st.com
2%
First.Last@1st.comJohn.Doe@1st.com
47%

Frequently Asked Questions

Where is 1/ST's headquarters located?

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1/ST's main headquarters is located at 901 S Federal Hwy, Hallandale Beach, Florida 33009, US. The company has employees across 1 continents, including North America.

What is 1/ST's official website and social media links?

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1/ST's official website is 1st.com and has social profiles on LinkedIn.

What is 1/ST's NAICS code?

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1/ST's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does 1/ST have currently?

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As of October 2025, 1/ST has approximately 51 employees across 1 continents, including North America. Key team members include Chief Executive Officer: A. B.Chief Experience Officer: D. D.Chief Revenue Officer: J. L.. Explore 1/ST's employee directory with LeadIQ.

What industry does 1/ST belong to?

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1/ST operates in the Entertainment Providers industry.

What technology does 1/ST use?

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1/ST's tech stack includes Google AdsBing AdsFacebook PixelSkaiOpen GraphHubSpotVercelTailwind CSS.

What is 1/ST's email format?

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1/ST's email format typically follows the pattern of First.Last@1st.com. Find more 1/ST email formats with LeadIQ.
1/ST

1/ST

Entertainment ProvidersUnited States51-200 Employees

1/ST is the consumer facing brand of The Stronach Group and powers the company's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred horse racing and the ecosystem that drives it. 

1/ST RACING drives the best-in-class horse racing operations at the company’s premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, Gulfstream Park West and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course - home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland).
 
1/ST CONTENT is the newly formed operating group for all of 1/ST’s media and content companies including: Monarch Content Management, Elite, GWS and XBTV. 

1/ST TECHNOLOGY is horse racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, and Betmix brands. 

1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality by delivering uniquely curated events such as InfieldFest and Pegasus LIV Stretch Village. 

1/ST PROPERTIES is responsible for the development of the company’s live, work and play communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). 

As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred horse racing on and off the track.

Section iconCompany Overview

Headquarters
901 S Federal Hwy, Hallandale Beach, Florida 33009, US
Website
1st.com
NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    1/ST's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    1/ST's revenue is estimated to be in the range of $1M$10M

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