Insights

Digital Engagement Growth 1/ST's recent launch of a full suite venue app integrated with wagering experiences indicates a strong focus on enhancing digital engagement. This presents opportunities for targeting their technology upgrades and marketing platforms with advanced customer engagement solutions and personalized communication tools.

Content Expansion Opportunities With 1/ST's substantial investments in media and content companies like Monarch Content Management and XBTV, there's potential to offer innovative advertising, sponsorship, or content monetization services to further capitalize on their growing content ecosystem.

Technology Partnerships Their collaboration with Everi on wagering technology and partnership with Purple WiFi for venue insights suggests openness to adopting advanced tech solutions. Sales prospects could include data analytics, customer insights, and integrated platform services to optimize user experience and operational efficiency.

Industry Reforms & Aftercare 1/ST’s commitment to industry reforms and horse care indicates opportunities for CSR-focused partnerships, sponsorships, or consulting services that enhance their reputation, community involvement, and promote responsible practices.

Market Expansion Potential Active partnerships in international markets such as with the Hong Kong Jockey Club demonstrate interest in global expansion, providing a pathway for international payment solutions, cross-border betting platforms, or localization services to support their growth abroad.

1/ST Tech Stack

1/ST uses 8 technology products and services including Google Ads, Bing Ads, Facebook Pixel, and more. Explore 1/ST's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Facebook Pixel
    Analytics
  • Skai
    Analytics
  • Open Graph
    Content Management System
  • HubSpot
    Marketing Automation
  • Vercel
    Platform As A Service
  • Tailwind CSS
    UI Frameworks

Media & News

1/ST's Email Address Formats

1/ST uses at least 1 format(s):
1/ST Email FormatsExamplePercentage
First.Last@1st.comJohn.Doe@1st.com
47%
First.Middle@1st.comJohn.Michael@1st.com
4%
Last.F@1st.comDoe.J@1st.com
2%
First.Last@1st.comJohn.Doe@1st.com
47%

Frequently Asked Questions

Where is 1/ST's headquarters located?

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1/ST's main headquarters is located at 901 South Federal Highway Hallandale Beach, Florida 33009 United States. The company has employees across 2 continents, including North AmericaEurope.

What is 1/ST's official website and social media links?

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1/ST's official website is 1st.com and has social profiles on LinkedIn.

What is 1/ST's NAICS code?

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1/ST's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does 1/ST have currently?

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As of March 2026, 1/ST has approximately 35 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: A. B.Chief Experience Officer: D. D.Chief Revenue Officer: J. L.. Explore 1/ST's employee directory with LeadIQ.

What industry does 1/ST belong to?

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1/ST operates in the Entertainment Providers industry.

What technology does 1/ST use?

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1/ST's tech stack includes Google AdsBing AdsFacebook PixelSkaiOpen GraphHubSpotVercelTailwind CSS.

What is 1/ST's email format?

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1/ST's email format typically follows the pattern of First.Last@1st.com. Find more 1/ST email formats with LeadIQ.

1/ST

Entertainment ProvidersFlorida, United States11-50 Employees

1/ST is the consumer facing brand of The Stronach Group and powers the company's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred horse racing and the ecosystem that drives it. 

1/ST RACING drives the best-in-class horse racing operations at the company’s premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, Gulfstream Park West and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course - home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland).
 
1/ST CONTENT is the newly formed operating group for all of 1/ST’s media and content companies including: Monarch Content Management, Elite, GWS and XBTV. 

1/ST TECHNOLOGY is horse racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, and Betmix brands. 

1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality by delivering uniquely curated events such as InfieldFest and Pegasus LIV Stretch Village. 

1/ST PROPERTIES is responsible for the development of the company’s live, work and play communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). 

As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred horse racing on and off the track.

Section iconCompany Overview

Headquarters
901 South Federal Highway Hallandale Beach, Florida 33009 United States
Website
1st.com
NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    1/ST's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    1/ST's revenue is estimated to be in the range of $1M$10M

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