Insights

Partnership Expansion1/ST BET has been actively expanding its partnership network, collaborating with companies like Hkjcfootball, Tripnotepros, and now PointsBet Australia Pty Limited. This indicates potential sales opportunities through leveraging these partnerships to reach new customer bases and expand market presence.

Technology Integration1/ST TECHNOLOGY utilizes a range of tech tools such as Amazon S3, Google Analytics, and Facebook Pixel. Leveraging similar technology solutions could present sales opportunities for tech service providers looking to offer integration and optimization services to enhance 1/ST's operations.

Industry Influence1/ST's involvement with the Thoroughbred Aftercare Alliance showcases its commitment to industry reforms and horse care. Sales professionals in the horse racing and equine industry could explore partnerships with 1/ST to promote related products, services, or sponsorships focusing on horse welfare and aftercare programs.

Key Personnel CollaborationThe hiring of Rick Hammerle, a seasoned racing executive, as a consultant indicates a focus on industry expertise and growth. Sales representatives specializing in racing operations or consultancy services could leverage this opportunity to collaborate with Rick and offer tailored solutions to enhance 1/ST's properties and racing venues.

Market Expansion1/ST's strategic partnership with Purple to enhance customer experience and venue insights presents sales opportunities for companies specializing in customer engagement, CRM solutions, and data analytics. Businesses can explore collaboration with 1/ST to tap into North America's dominant Thoroughbred horse racing market and enhance their offerings.

1/ST Tech Stack

1/ST uses 8 technology products and services including Microsoft Advertising, Reddit Ads, Google Ads Conversion Tracking, and more. Explore 1/ST's tech stack below.

  • Microsoft Advertising
    Advertising
  • Reddit Ads
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Open Graph
    Content Management System
  • PWA
    Miscellaneous
  • Vercel
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks

Media & News

1/ST's Email Address Formats

1/ST uses at least 1 format(s):
1/ST Email FormatsExamplePercentage
First.Last@1st.comJohn.Doe@1st.com
46%
First.Middle@1st.comJohn.Michael@1st.com
5%
Last.F@1st.comDoe.J@1st.com
3%
First.Last@1st.comJohn.Doe@1st.com
46%

Frequently Asked Questions

Where is 1/ST's headquarters located?

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1/ST's main headquarters is located at 901 S Federal Hwy Hallandale Beach, Florida 33009 US. The company has employees across 1 continents, including North America.

What is 1/ST's official website and social media links?

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1/ST's official website is 1st.com and has social profiles on LinkedIn.

How much revenue does 1/ST generate?

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As of June 2024, 1/ST's annual revenue reached $15M.

What is 1/ST's NAICS code?

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1/ST's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does 1/ST have currently?

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As of June 2024, 1/ST has approximately 51 employees across 1 continents, including North America. Key team members include Chief Executive Officer 1st Technology: P. W.Chief Executive Officer: A. B.Chief Experience Officer: D. D.. Explore 1/ST's employee directory with LeadIQ.

What industry does 1/ST belong to?

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1/ST operates in the Entertainment Providers industry.

What technology does 1/ST use?

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1/ST's tech stack includes Microsoft AdvertisingReddit AdsGoogle Ads Conversion TrackingOpen GraphPWAVercelGoogle Tag ManagerTailwind CSS.

What is 1/ST's email format?

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1/ST's email format typically follows the pattern of . Find more 1/ST email formats with LeadIQ.
1/ST

1/ST

Entertainment ProvidersFlorida, United States51-200 Employees

1/ST is the consumer facing brand of The Stronach Group and powers the company's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred horse racing and the ecosystem that drives it. 

1/ST RACING drives the best-in-class horse racing operations at the company’s premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, Gulfstream Park West and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course - home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland).
 
1/ST CONTENT is the newly formed operating group for all of 1/ST’s media and content companies including: Monarch Content Management, Elite, GWS and XBTV. 

1/ST TECHNOLOGY is horse racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, and Betmix brands. 

1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality by delivering uniquely curated events such as InfieldFest and Pegasus LIV Stretch Village. 

1/ST PROPERTIES is responsible for the development of the company’s live, work and play communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). 

As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred horse racing on and off the track.

Section iconCompany Overview

Headquarters
901 S Federal Hwy Hallandale Beach, Florida 33009 US
Website
1st.com
NAICS Code
71 - Arts, Entertainment, and Recreation
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    1/ST's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    1/ST's revenue is in the range of $10M$50M

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