Strong Industry Reputation 3 Floyds Brewing has received multiple awards, including four international Crushie Awards for marketing and recognition as the best brewer and brewpub in Indiana in 2019. This reputation provides an opportunity to leverage their brand prestige to explore premium distribution partnerships and joint promotions.
Expanding Product Line The recent launch of a West coast-style IPA and new spirits like Wight Witch Midwestern Gin indicates a focus on diversifying their offerings. Sales efforts could focus on supporting these new product categories through enhanced distribution channels or specialized marketing collaborations.
Market Focus While recently closing its German office and brewpub during the pandemic, 3 Floyds maintains a strong distribution network across 17 states with plans to cover more. There is a potential to grow sales through expanding regional partnerships and increasing retail footprint in key markets.
Digital & Social Presence The use of a sophisticated tech stack and recent awards suggest they value brand visibility. Collaborating on digital marketing campaigns, branded merchandise, or exclusive beer releases could enhance their engagement with consumers and generate more sales interest.
Collaborative Opportunities Their partnerships with other breweries like Short’s Brewing Company demonstrate openness to collaborations. Exploring co-branded products, taproom events, or limited editions with potential distribution partners could boost sales and brand expansion.