ESG Advantage 3INA’s vegan, cruelty-free and B Corp status, plus European manufacturing, create strong ESG credibility to attract retailers and consumers prioritizing sustainability. Opportunities include co-branded ESG campaigns and sustainable packaging partnerships to win shelf space.
European Expansion Based in Madrid with Europe-ready production and a Shopify-driven D2C channel, 3INA has growth potential to expand into additional European markets and explore US entry via distributors or selective retailers. Leverage existing brand momentum for new market launches.
Tech-Driven Growth A modern e-commerce and marketing stack (Shopify, Meta, Google Tag Manager) signals readiness for data-driven campaigns and influencer programs. Propose CRO enhancements, targeted media buys, and influencer-led launches to accelerate Eye Levels campaigns and future product drops.
Channel Partnerships Positioning alongside leading brands suggests wholesale potential with premium retailers. Build wholesale distribution opportunities and co-branded campaigns to broaden shelf presence and drive cross-sell with eye-focused ranges.
Campaign Momentum Recurring Eye Levels 24H MAKEUP campaigns demonstrate marketing traction. Opportunities exist to repeat with limited editions, seasonal drops, and influencer collaborations to lift average order value and expand category coverage.