National expansion Leverage 67wine.com's online platform to expand beyond New York state, targeting nationwide wine enthusiasts and institutions that prefer to buy from a trusted NYC retailer with a wide global wine selection.

Premium assortment Position as a sourcing partner for restaurants, bars, and event planners seeking diverse, hard-to-find wines from their 8,000+ bottle catalog, highlighting access to global producers and personalized buyer relationships.

Digital engagement Capitalize on tech stack and digital channels (email via Mailchimp, e-commerce via 67wine.com, payments via Apple Pay/Google Pay) to offer targeted promotions, subscription boxes, and loyalty programs to increase average order value.

Community leverage Use the Upper West Side store as a flagship and experiential hub for wine tastings, private events, and B2C/B2B networking, driving both foot traffic and online orders through localized marketing and partnerships.

Scaling partnerships Propose co-branded campaigns with suppliers and specialty producers to boost visibility, seasonal promotions, and exclusive releases, aligning with 67wine.com’s growth toward nationwide reach and higher revenue per customer.