Niche Market Focus 706 Home operates as a boutique retailer emphasizing a curated selection of fine furniture, home décor, gifts, and wine, appealing to customers seeking unique and upscale home furnishing options in Augusta, Georgia. Targeting local consumers who value personalized experiences can drive repeat business and brand loyalty.

Complementary Product Mix The incorporation of home furnishings, accessories, and a wine room creates cross-selling opportunities, allowing sales representatives to promote bundled offerings, gift packages, or special events that enhance customer engagement and increase average transaction size.

Digital Engagement With an online presence utilizing Shopify, Mailchimp, and Google Analytics, 706 Home has established a foundation for digital marketing and e-commerce. Developing targeted online campaigns, email marketing, and SEO optimization can expand reach beyond local foot traffic and attract a broader customer base.

Small but Agile Team With a lean team of 2-10 employees, the company is likely receptive to personalized sales approaches and flexible purchase solutions. Tailoring sales strategies to emphasize boutique service and local expertise can resonate well with their clientele and foster strong relationships.

Growth Potential Although current revenue is modest, aligning with similar boutique retailers and expanding product offerings or experiential services like exclusive wine tastings and interior design consultations could unlock new revenue streams and attract higher-profile customers interested in premium home lifestyle experiences.