Diverse Customer Base ABENA Danmark serves a broad spectrum of clients including the public sector, private companies, and consumers across more than 90 countries, presenting opportunities to tailor solutions for various market segments.

Expansive Product Range With over 38,000 high-quality products, ABENA offers extensive cross-selling potential by providing integrated solutions for hospitals, healthcare providers, and private consumers, emphasizing their ability to meet diverse needs.

Family-Owned Advantage As a family-owned Danish enterprise with a long-standing history and 2000 employees in its subsidiaries, ABENA values long-term relationships, which can be leveraged for strategic partnerships and trusted service offerings.

Digital Presence & Insights Utilizing advanced tech tools like Hotjar and Segment, ABENA demonstrates a focus on digital engagement and customer insights, indicating potential opportunities for enhanced e-commerce solutions and data-driven sales approaches.

Mid-Range Revenue Generating revenues between 1M and 10M USD, ABENA presents growth potential for solution providers aiming to expand their footprint in the healthcare and hygiene product markets.