Dealer growth Target dealer partners in the wholesale building materials space that rely on differentiated decking products. Position ADI as a source of category-leading, innovative products and a promotional framework (The ADI Advantage) that helps dealers grow margins and differentiate themselves.

Nationwide reach Leverage ADI’s footprint across the 48 contiguous United States to pursue national accounts or regional chains that require a reliable, distributed supply of decking-related products. Highlight consistent service and scalable support as a selling point.

Profit optimization Emphasize profitability for partners by offering niche, high-demand decking solutions and marketing-driven demand generation. Propose co-op marketing programs and dealer incentives tied to product launches to drive joint sales.

Digital enablement Utilize ADI’s tech stack and online presence to reach potential customers with targeted digital campaigns, product showcases, and educational content. Offer onboarding to streamline ordering, inventory access, and post-purchase support for smooth dealer experience.

Growth opportunities Explore partnerships with mid-market distributors or regional builders looking to differentiate through curated decking lines. Present ADI’s focus on a narrow product set, strong supplier relationships, and dependable logistics as a compelling value proposition.