Specialized Market Focus Action Research operates within the niche of community-based social marketing, focusing on promoting sustainable and healthy behaviors, which positions it as a valuable partner for public agencies, non-profits, and environmentally-conscious corporations seeking impactful behavior change programs.

Growing Demand for Behavior Change Solutions With an established track record since 2001 and experience working with various public and private organizations, the company is well-positioned to capitalize on increasing investments in social marketing initiatives aimed at promoting sustainability and public health.

Potential Client Expansion The company’s emphasis on behavioral sciences and marketing tools suggests opportunities to expand services into industries such as healthcare, environmental sectors, and corporate social responsibility programs where behavior modification is a key goal.

Technology Utilization Utilizing current tech like WordPress Super Cache and social media integrations indicates potential for leveraging digital platforms and advanced analytics to enhance campaign effectiveness, attracting clients aiming to modernize their outreach efforts.

Financial Growth Opportunities While currently small with up to ten million dollars in revenue, the company's specialized expertise and reputation provide opportunities for scaling services with larger organizations and securing new contracts within the growing social marketing industry.