Innovative Ad Technology Admeld specializes in helping high-profile online publishers optimize their ad inventory sales through advanced technology and expertise, making it an attractive partner for publishers seeking to enhance revenue streams and ad performance.
Strategic Acquisition & Growth Having been acquired by Theermann in 2011 and with recent leadership changes such as Michael Barrett's appointment as CEO, Admeld demonstrates a focus on strategic growth and leadership stability, which can benefit clients seeking a forward-looking, well-managed technology provider.
Market Position & Competition With a revenue range of $100 million to $250 million and a dedicated customer base including major media companies, Admeld holds a strong position among competitors like Xandr and PubMatic, providing opportunities for collaborations or competitive differentiation.
Global Presence & Client Reach Headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto, Admeld serves a global client base, making it suitable for partners looking to expand into or strengthen their presence in the international digital advertising market.
Tech-Savvy & Data Security Utilizing a tech stack that includes Google Analytics, HTTP/3, and robust security protocols, Admeld emphasizes technological innovation and data protection, aligning well with publishers and advertisers prioritizing data security and modern infrastructure.