Strategic Partnerships Magnite has established exclusive partnerships with companies like TargetSmart, Snowflake, and an expanded suite of measurement partners across EMEA, creating opportunities for cross-selling and collaboration in the data-driven advertising space.
Innovative Product Features With the launch of features leveraging machine learning in their Demand Manager product and the Prebid automation feature, Magnite is demonstrating a commitment to innovation, presenting opportunities to showcase unique selling points to potential clients.
Experienced Leadership Magnite's strategic hiring of key personnel like Shetty, known for successful DSP relationship building, showcases a focus on strong leadership. Leveraging the expertise of such personnel can open doors for new business opportunities.
Market Expansion The recent expansion of Magnite's measurement partners across EMEA indicates a proactive approach towards market expansion. This move presents opportunities for sales representatives to explore new markets and grow the customer base.
Competitive Edge Being the world's largest independent sell-side advertising company, Magnite has a competitive edge in the market. Sales professionals can leverage this positioning to offer clients a unique value proposition and potentially win business over competitors.