Innovation & Niche Products AOR's focus on sourcing novel ingredients and developing rare delivery technologies positions it well to attract health-conscious consumers seeking cutting-edge supplements, offering opportunities to expand product partnerships and distribution channels.

Expanding Product Line The recent launch of targeted health formulas like Cold & Flu and P.E.A. Support indicates a strategic emphasis on seasonal and condition-specific products, creating potential for cross-selling and promotional campaigns during peak health periods.

Personalized Nutrition With the introduction of the MyBlueprint DNA test kit, AOR is venturing into personalized health solutions, opening avenues for collaborations with healthcare providers and personalized wellness platforms to broaden customer engagement.

Market Positioning Operating within the wellness and fitness industry with moderate revenue and a specialized product portfolio, AOR can target niche markets looking for science-backed, innovative supplements, differentiating itself from larger competitors.

Growth Potential Although currently generating $1M to $10M in revenue, there is significant scope for growth by strengthening online marketing, leveraging its emphasis on education and innovation to attract dedicated supplement consumers seeking trusted natural health products.