EV dominant growth AEM Performance Electronics has a clear expansion into electric vehicle control systems (VCUs) alongside traditional ICE solutions, presenting a sales opportunity to speak to customers migrating to or evaluating EV conversions and performance builds.

Holley ecosystem access As part of Holley’s Tuning Group, AEM integrates with established brands and a broad aftermarket network, enabling cross-sell and bundle opportunities with tuning, data acquisition, and performance products across multiple brands.

Global reach, local teams Headquartered in California with multiple U.S. locations and a corporate backing, there is potential to engage regional distributors or repair/upgrade shops, leveraging localized support for faster adoption in new markets.

Digital & data leverage AEM’s tech stack and active digital marketing presence indicate receptivity to performance calibration services, online education, and training programs that can be monetized through webinars, certifications, and product demos.

Performance network expansion Recent leadership changes and historical acquisitions suggest opportunities to upsell to Holley’s existing customer base, while targeting shops and tuners expanding into EV and high-performance ICE applications.