EV Tuners AEM Performance Electronics specializes in EV vehicle control units and supporting electronics, indicating strong cross-selling opportunities with Holley’s EV conversion customers and motorsports teams seeking customizable torque management and safety-focused solutions.

Road and Race With a heritage in ICE performance and a growing EV control offering, there is potential to upsell across both traditional performance aftermarket channels and EV conversion projects, appealing to a broad installer base that includes Mc/LPL shops and performance tuners.

Strategic Growth As part of Holley’s Tuning Group, AEM is aligned with multiple tuning brands and expanding product lines into new markets and geographies, presenting cross-sell and partnership opportunities with adjacent brands to widen distribution and install footprints.

Web and Reach Active digital footprint and marketing tech stack (HubSpot, Google Analytics, Facebook Pixel, ads platforms) suggest opportunities to leverage lead generation, nurture campaigns, and data-driven targeting for high-intent buyers, installers, and conversion shops.

Market Fit Revenue range of 25–50 million and a lean employee base indicate a nimble sales motion; target consistent maintenance and upgrade cycles with performance shops, fleets, and race teams that require programmable ECUs and modular EV control solutions.