EV leadership AEM Performance Electronics is a key player in EV control solutions through its AEM EV brand, presenting a compelling cross-sell opportunity to Holley’s broader aftermarket ecosystem and to customers transitioning from ICE to EV performance tuning.

Holley integration As part of Holley’s Tuning Group, AEM benefits from an established distribution network and shared customer base; leverage Holley’s brands and channels to upsell EV controls, tuning services, and data acquisition offerings to existing performance enthusiasts.

Global expansion With multiple U.S. locations and ongoing product expansion into new markets and geographies, there is a sales opportunity to target regional performance shops, conversion specialists, and motorsport teams looking for compatible EV and ICE control solutions.

Product ecosystem AEM’s suite spans EV control units, ICE tuning, and plug-and-play options; upsell services and bundles around calibration, safety, torque management, and integration with popular brands can deepen wallet share among performance shops and race teams.

Growth signals Recent product launches (EV Controls, VCU300, plug-and-play Infinity ECU) and leadership changes indicate a company actively refreshing its lineup; position sales outreach around upgraded hardware, expanded compatibility, and training services to accelerate adoption.