Innovative AdTech Solutions Affinity specializes in privacy-friendly, next-generation ad solutions such as VEVE, SitePlug, and NucleusLinks, making it an attractive partner for advertisers seeking cutting-edge digital advertising technologies that comply with evolving privacy regulations.

Global Market Presence With headquarters in Chicago and offices across the US, UK, EU, India, and China, Affinity offers access to diverse international markets, presenting multiple opportunities for expansion and partnership collaborations across major regions.

Recent Strategic Acquisitions The acquisition of Affilizz, a French AI-powered shopping widget startup, indicates Affinity’s focus on enhancing its AI capabilities and expanding its product portfolio, which could open opportunities for integrated solutions and upselling to clients.

Growing Revenue & Funding With revenues estimated between 25 million and 50 million dollars supported by a 25 million dollar funding round, Affinity demonstrates strong financial health and growth potential, making it a promising target for strategic partnerships and client onboarding.

Leadership & Talent Expansion Recent leadership hires and promotions, including roles like Vice President of Publisher Alliances and Group Strategy Lead, suggest an emphasis on strengthening client relationship management and strategic planning, which can translate into tailored sales approaches and increased customer engagement opportunities.