Data-Driven Offerings Affinity Solutions leverages transaction data from over 150 million credit and debit cards to generate actionable consumer insights, positioning it as a valuable partner for brands seeking precise audience targeting and performance measurement in marketing campaigns.

Strategic Integrations Recent integrations with Microsoft Advertising and Cint AB enhance Affinity's capability to deliver real business outcomes and custom consumer audiences, offering sales teams an opportunity to pitch integrated data solutions to enterprise clients seeking comprehensive ad targeting.

Innovative Product Launches The launch of Fansactions demonstrates Affinity's ability to provide unique insights into sports media investments and consumer purchasing behavior, opening avenues for sales negotiations with media companies and sports marketers looking to quantify media ROI.

Leadership Expansion New senior leadership hires across client success, sales, and business development indicate an active growth phase, signaling potential for expanding outreach efforts and establishing new client relationships within the digital advertising and data analytics sectors.

Market Position & Revenue With revenues between 10 to 50 million dollars and funding of 21 million dollars, Affinity Solutions is positioned as a scalable player in the consumer insights market, presenting opportunities for enterprise-level clients seeking sophisticated data-driven marketing solutions.