Regional expertise Leverage Al Futtaim Willis's 40+ years of UAE and GCC presence to position comprehensive risk management and local market knowledge as a service differentiator for international clients expanding into the Middle East.

Strong backing Highlight the joint venture with Al Futtaim and Willis Tower Watson as a value proposition, combining local service with global underwriting capabilities to support large-scale corporate risk programs.

Tech enablement Target mid-market to large clients with emphasis on technology stack capabilities (Alteryx, Kubernetes, Hyperion, Microsoft 365, Jira, Marketo, Smartsheet) to streamline underwriting, analytics, and client engagement.

Growth signals Capitalize on recent leadership hires and expanding coverage areas such as tax insurance Asia Pacific and specialized lines, signaling an active growth strategy that can open cross-border insurance opportunities.

Diversified risk solutions Promote capabilities in innovative products such as sensor-based parametric flood insurance and other risk transfer solutions to attract clients in sectors exposed to climate risk and operational disruptions.