Alight Analytics

Technology, Information and MediaMissouri, United States2-10 Employees

ChannelMix is the only Marketing Impact Modeling™ platform to deliver revenue-generating media mix predictions in under 24 hours from initial data connection. The user-friendly interface delivers a scatter plot of media mix scenarios with varying levels of efficiency to meet any goal head on, delivering 40% more leads with the same media budget. 

ChannelMix pays for itself in the first 90 days. By shifting just 1% of your media spend, our Marketing Impact Modeling™ can produce significant efficiencies and insights. This leads to improved marketing performance that more than covers the cost of the platform, while also exceeding your sales targets.

While ChannelMix is built for marketers, more technical analysts can assign filters to build custom reports and access specific datasets for off-platform analysis and reporting, using the queryable API or data shares with popular cloud-based databases to automate data ingestion. 

ChannelMix helps reduce wasted spend by identifying inefficiencies and improving marketing efficiency, protecting budgets with real-time scenarios that display the impact on revenue, sales, and leads. 

Headquartered in Kansas City, Missouri, ChannelMix is a six-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.

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