Transparent marketplace Alkimi positions itself as a decentralised, transparent ad exchange with live deal sheets and no reconciliations, presenting a potential sales angle to advertisers and publishers seeking efficiency and auditability in programmatic buys.

Blockchain backed Recent partnerships and technology focus around blockchain-based advertising transparency and efficiency create cross-sell opportunities with brands and publishers prioritising verifiable, tamper-proof ad transactions and reduced fraud risk.

Strategic partnerships Alliances with Big Brain Holdings and leadership hires like a UK Non-Executive Director signal growth momentum and enterprise credibility, offering a sales lever to secure larger publisher or advertiser deals and potential channel partnerships.

Platform modernization Labs platform upgrades and decentralised tech thrust present a selling point to clients aiming to modernise ad tech stacks, capture Web2 revenue, and experiment with new ad formats or contract terms powered by automation.

Financial scope With revenue in the multi-million range and a mid-sized employee base, Alkimi seems positioned for mid-market to upper-mid-market deals, suggesting targeted outreach to mid-to-large advertisers and agency networks seeking transparent, efficient deal orchestration.