Alternatives Federal Credit Union
Financial ServicesNew York, United States11-50 Employees
Alternatives Federal Credit Union is a financial services cooperative based in Ithaca, New York. It operates as both a Community Development Credit Union (CDCU) and a Community Development Financial Institution (CDFI), reflecting a mandate to expand access to sound financial services for underserved populations. Its mission centers on building wealth and economic opportunity, and it offers community programs such as Free Tax Preparation, Student Credit Union, Financial Wellness, and Business CENTS, while maintaining federal insurance through the National Credit Union Administration. Its approach is guided by four pillars—Social Responsibility, Member Experience, Culture & Values, and Community Programs—that steer its mission-driven work. In 2024, Vibrant Brands International partnered with Alternatives to update its branding to better reflect its mission.