Quality control There is potential to upsell and expand into quality assurance partnerships with cafés, roasters, and coffee shops by offering the cupping system and filter solutions as a combined quality control package, leveraging recent product launches.

Mid-market focus Target small to mid-sized coffee operations given the company’s lean team and revenue size; position as a scalable, easy-to-implement solution for shops seeking efficiency gains without heavy capital expenditure.

Sustainability edge Highlight the durable, non-paper, low-cleanup benefits of ALTO’s filters to appeal to sustainability-minded buyers and operators seeking cleaner workflows and reduced waste in busy environments.

Tech-enabled selling Leverage the current tech stack (payments, marketing automation, analytics) to run targeted campaigns for cafés and roasters, and offer subscription or bundling deals for filters, cupping systems, and related services.

Expansion opportunities Explore partnerships with equipment distributors and coffee roasters of similar size to accelerate market penetration, using success stories from cupping system launches to demonstrate value to potential channel partners.