Expanding Service Portfolio Amaysim is actively broadening its offerings by launching 5G mobile plans, NBN home internet, and flexible international roaming add-ons, presenting diverse cross-sell and up-sell opportunities to existing mobile customers seeking comprehensive connectivity solutions.

Customer Acquisition Growth Recent acquisition of 150,000 mobile subscribers from Circles Life indicates a rising customer base and enhanced market share, providing opportunities for targeted upselling, bundled packages, and customer retention strategies.

Brand Differentiation Amaysim’s partnership with creative agencies to develop new branding campaigns suggests focus on distinguishing itself in a competitive telco market, making brand awareness and customer engagement channels key opportunities for sales outreach.

Technology Adoption Leverage Amaysim’s use of advanced technology stacks such as MongoDB, Oracle, and cloud platforms to propose tailored digital solutions that enhance customer experience, operational efficiency, and support new service launches.

Market Positioning With a focus on affordable, contract-free plans, and flexible options like 90-day plans, Amaysim appeals to price-sensitive customers; sales efforts can target this segment with affordable bundles and add-on packages to maximize revenue.