5G affordability Amaysim has recently launched a $25 5G Mobile Plan, signaling a push to make high-speed mobile access more affordable. This presents an upsell opportunity for rapid data add-ons, premium devices, and family plan bundles targeting price-sensitive segments.

Number sharing The launch of Number Link enables customers to share their mobile number with compatible smart watches, expanding use cases beyond phones. Sales opportunities include bundled wearables, multi-device SIM plans, and value-added services for connected lifestyle customers.

NBN entry Amaysim branched into home internet with National Broadband Network plans. This creates cross-sell potential from existing mobile customers to home internet bundles, as well as enterprise or small business packages seeking integrated telecom solutions.

Acquisition momentum Acquiring 150,000 local Circles Life subscribers signals rapid growth and a broader customer base. This opens opportunities for targeted onboarding offers, migration support services, and tailored pricing to convert these users into long-term high-value customers.

Flexible payments More payment options through Zip Pay & Zip Money suggest appealing financing for devices and premium plans. Leverage to promote device bundles, 90-day plan offerings, and promotional financing to reduce friction for upgrades.