Awarded NBN Leader Exetel recently earned recognition as the best NBN provider at the 2026 TechRadar Australian PC Awards, signaling strong market credibility and a compelling proof point for sales conversations with potential SMB and retail clients seeking reliable broadband.

Growth Platform As part of the Superloop Group, Exetel leverages a next-generation Infrastructure-on-Demand platform, enabling scalable network and customer service experiences that can be positioned to mid-market and enterprise prospects seeking flexible, high-performance connectivity.

Speed and Upsell Recent feature expansions include Warp speed boosts to 1Gbps and introduction of NBN 500 plans, creating opportunities to upsell existing customers and attract speed-conscious segments such as remote teams, gaming, and small offices.

Promotions and Partnerships Longstanding partnership with Kickstart Computers and ongoing discount-driven promotions provide a framework for bundled deals with hardware or managed services, appealing to price-sensitive SMBs and new entrants seeking cost-effective connectivity.

Market Positioning Being a boutique challenger brand with award-winning customer satisfaction, Exetel can target SMEs and wholesale partners by emphasizing differentiated service quality, competitive pricing, and flexible, on-demand network capabilities within a fragmented Australian ISP market.