American Customer Satisfaction Index (ACSI®)

Market ResearchMichigan, United States11-50 Employees

The American Customer Satisfaction Index (ACSI®) is a market research organization that provides customer analytics products aimed at helping organizations build lasting customer relationships and demonstrate ROI on experience investments. Its platform combines AI-enhanced dashboards and cause-and-effect analytics to identify the quality drivers most predictive of customer allegiance, retention, price tolerance, and financial performance, with the broader goal of correlating customer satisfaction data with macro and microeconomic indicators.
ACSI measures satisfaction across more than 400 companies in over 40 industries, including federal government services, through a program that involves roughly 200,000 interviews annually. Based in Ann Arbor, Michigan, the organization was founded in 1994 at the University of Michigan’s Ross School of Business, and it operates within the market research sector, serving a diverse set of clients seeking objective metrics to assess and improve customer experience.

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