Global Expansion American Orthodontics has recently expanded its facilities in Saukville and Sheboygan, Wisconsin, indicating a significant investment in infrastructure. This expansion opens up opportunities for sales growth by catering to a larger market with increased production capabilities.

Product Innovation The launch of PowerBar and the B2B eCommerce site demonstrates American Orthodontics' commitment to innovation. Sales representatives can leverage these new products and platforms to engage with customers, showcase value-added solutions, and drive revenue.

Strategic Partnerships The partnership with Avensia AB for digital commerce site development showcases a strategic move to enhance the company's online presence and streamline sales processes. Sales teams can utilize this advanced system to reach a broader customer base efficiently.

Robust Technology Stack With a tech stack that includes Cloudflare CDN, Microsoft Dynamics, and YouTube, American Orthodontics is equipped with the latest tools for digital engagement. Sales development representatives can leverage these technologies to improve customer interactions, drive conversions, and boost sales performance.

Competitive Landscape In a competitive market alongside companies like Zimmer Biomet and Align Technology, American Orthodontics stands out with its strong revenue and global presence. Leveraging this competitive edge, sales professionals can emphasize the company's reliability, quality products, and extensive reach to attract new customers and retain existing ones.