Sustainability Focus American Roadside Burgers, Inc. emphasizes the use of premium beef and fresh, high-quality ingredients in their burgers. Highlighting sustainability efforts in sourcing ingredients could attract environmentally conscious customers seeking sustainable dining options.

Expansions Opportunites With expansion plans throughout the Southeast, American Roadside Burgers, Inc. presents potential sales opportunities in new markets. Targeting these regions early on could establish a strong presence and capture market share before competitors.

Technology Integration Utilizing a tech stack that includes Lua, Nginx, and OpenResty showcases a commitment to innovative technology in operations. Offering tech-driven solutions for online ordering, delivery services, or customer loyalty programs may enhance sales growth and improve customer experience.

Competitive Positioning By differentiating from key competitors like Smashburger, Whataburger, and McDonald's through a focus on quality, value, and diverse menu offerings, American Roadside Burgers, Inc. can highlight unique selling points to attract customers seeking a premium dining experience.

Employee Engagement Strategy With a small team of 2-10 employees, fostering a positive work environment and employee engagement can translate into improved customer service and satisfaction. Investing in training programs or incentives for staff may lead to increased sales through enhanced customer interactions.