Insights

Expansion Potential Leverage Inspire Brands portfolio presence to cross-sell integration and technology services across multiple brands and locations, targeting SONIC’s scale to maximize enterprise software, loyalty, and analytics opportunities.

Digital Marketing SONIC’s tech stack includes AdRoll, Google Ads, and WordPress; present a value prop around advanced media buying, SEO/SEM optimization, and CMS enhancements to improve drive-in traffic and online ordering efficiency.

Data & Analytics Databricks and PostgreSQL usage signals openness to data-driven decisioning; propose data analytics platforms, dashboards, and personalization capabilities to boost promotions, menu optimization, and customer lifetime value.

Talent & Culture With 1001-5000 employees, there is potential for workforce management solutions, training platforms, and recruitment tech that improve onboarding, scheduling, and franchise-wide consistency.

Financial Growth Revenue scale positions SONIC to consider capital-efficient tech upgrades, loyalty program enhancements, and franchisor-support tools that can drive same-store sales and operational efficiency across the network.

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SONIC Tech Stack

SONIC uses 8 technology products and services including AdRoll, Google Ads, iCIMS, and more. Explore SONIC's tech stack below.

AdRoll
Advertising
Google Ads
Advertising
iCIMS
Applicant Tracking Systems
Databricks
Big Data Processing
Ansible
Configuration Management
Microsoft SharePoint
Content Management System
WordPress
Content Management System
PostgreSQL
Database

Media & News

SONIC's Email Address Formats

SONIC uses at least 4 email formats:

SONIC Email Formats	Example	Percentage
First.Last@sonicdrivein.com	John.Doe@sonicdrivein.com	52%
Last@sonicdrivein.com	Doe@sonicdrivein.com	32%
FLast@sonicdrivein.com	JDoe@sonicdrivein.com	9%
First@sonicdrivein.com	John@sonicdrivein.com	7%

Frequently Asked Questions

What is SONIC's phone number?

You can contact SONIC's main corporate office by phone at

+1-405-225-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SONIC's stock symbol?

SONIC is a publicly traded company; the company's stock symbol is SAH.

What is SONIC's official website and social media links?

SONIC's official website is sonicdrivein.com and has social profiles on LinkedIn.

How much revenue does SONIC generate?

As of October 2026, SONIC's annual revenue is estimated to be $1B - $10B.

What is SONIC's SIC code and NAICS code?

SONIC's SIC code is 5812 - Eating Places and NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does SONIC have currently?

As of October 2026, SONIC has approximately 1.7K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: B. C., Chief Executive Officer: B. K. and Chief Executive Officer: B. C. Explore SONIC's employee directory with LeadIQ.

What industry does SONIC belong to?

SONIC operates in the Restaurants industry.

What technology does SONIC use?

SONIC's tech stack includes AdRoll, Google Ads, iCIMS, Databricks, Ansible, Microsoft SharePoint, WordPress and PostgreSQL.

What is SONIC's email format?

SONIC's email format typically follows the pattern of First.Last@sonicdrivein.com. Find more SONIC email formats with LeadIQ.

When was SONIC founded?

SONIC was founded in 1953.

SONIC

Q: What is SONIC's official website and social media links?

SONIC's official website is sonicdrivein.com. SONIC has social profiles on LinkedIn.

Q: How many employees does SONIC have currently?

SONIC has approximately 1.7K employees.

Q: What technology does SONIC use?

SONIC's tech stack includes Proofpoint Email Protection, Google Conversion Tracking, TikTok, DoorDash, Hyperion.

Q: What is SONIC's NAICS code?

SONIC's NAICS code is 7225 (Restaurants and Other Eating Places).

RestaurantsGeorgia, United States1001-5000 Employees

Sonic Drive-In is a restaurant brand and is part of Inspire Brands, a multi-brand restaurant company whose portfolio includes Arby’s, Buffalo Wild Wings, and Sonic locations worldwide. The company is located at 3 Glenlake Parkway Northeast, Atlanta, Georgia 30328, United States. It employs between 1,001 and 5,000 people. In 2026, Sonic announced openings in Bronx, New York, and Kapolei, Hawaii, indicating ongoing expansion. Inspire Brands' portfolio comprises more than 8,300 locations worldwide across Arby’s, Buffalo Wild Wings, and Sonic brands.