Insights

Diversified Brand Network SONIC operates within Inspire Brands alongside Arby’s and Buffalo Wild Wings, indicating strong cross-brand collaboration and potential bundled offerings or co-marketing opportunities across multiple restaurant concepts.

Expansion & M&A Momentum Recent news highlights Sonic Automotive’s acquisitions and growth in luxury portfolio, signaling an active expansion strategy and opportunities to propose scalable tech or services that support integration, data migration, and multi-store rollout for related retailers.

Digital & Data Stack Existing tech stack includes AdRoll, Google Ads, iCIMS, Databricks, Ansible, SharePoint, WordPress, and PostgreSQL, presenting opportunities to offer targeted marketing automation, data analytics, and IT automation services aligned with their current platforms.

Financial Scale With revenue in the billion-dollar range and a sizable employee base, there is potential for enterprise-level deals in cloud, cybersecurity, loyalty programs, or ERP/CRM enhancements that support large-scale operations and customer engagement.

Public Market Attention Active coverage and investor interest around Sonic Automotive suggest opportunities to provide investor communications tech, analytics dashboards, and performance reporting tools that help sustain transparency and stakeholder confidence.

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SONIC Tech Stack

SONIC uses 8 technology products and services including AdRoll, Google Ads, iCIMS, and more. Explore SONIC's tech stack below.

AdRoll
Advertising
Google Ads
Advertising
iCIMS
Applicant Tracking Systems
Databricks
Big Data Processing
Ansible
Configuration Management
Microsoft SharePoint
Content Management System
WordPress
Content Management System
PostgreSQL
Database

Media & News

SONIC's Email Address Formats

SONIC uses at least 4 email formats:

SONIC Email Formats	Example	Percentage
First.Last@sonicdrivein.com	John.Doe@sonicdrivein.com	52%
Last@sonicdrivein.com	Doe@sonicdrivein.com	32%
FLast@sonicdrivein.com	JDoe@sonicdrivein.com	9%
First@sonicdrivein.com	John@sonicdrivein.com	7%

Frequently Asked Questions

What is SONIC's phone number?

You can contact SONIC's main corporate office by phone at

+1-405-225-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SONIC's stock symbol?

SONIC is a publicly traded company; the company's stock symbol is SAH.

What is SONIC's official website and social media links?

SONIC's official website is sonicdrivein.com and has social profiles on LinkedIn.

How much revenue does SONIC generate?

As of August 2026, SONIC's annual revenue is estimated to be $1B - $10B.

What is SONIC's SIC code and NAICS code?

SONIC's SIC code is 5812 - Eating Places and NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does SONIC have currently?

As of August 2026, SONIC has approximately 1.7K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: B. C., Chief Executive Officer: B. K. and Chief Executive Officer: B. C. Explore SONIC's employee directory with LeadIQ.

What industry does SONIC belong to?

SONIC operates in the Restaurants industry.

What technology does SONIC use?

SONIC's tech stack includes AdRoll, Google Ads, iCIMS, Databricks, Ansible, Microsoft SharePoint, WordPress and PostgreSQL.

What is SONIC's email format?

SONIC's email format typically follows the pattern of First.Last@sonicdrivein.com. Find more SONIC email formats with LeadIQ.

When was SONIC founded?

SONIC was founded in 1953.

SONIC

Q: What is SONIC's official website and social media links?

SONIC's official website is sonicdrivein.com. SONIC has social profiles on LinkedIn.

Q: How many employees does SONIC have currently?

SONIC has approximately 1.7K employees.

Q: What technology does SONIC use?

SONIC's tech stack includes Proofpoint Email Protection, Google Conversion Tracking, TikTok, DoorDash, Hyperion.

Q: What is SONIC's NAICS code?

SONIC's NAICS code is 7225 (Restaurants and Other Eating Places).

RestaurantsGeorgia, United States1001-5000 Employees

Sonic Drive-In is a restaurant brand and is part of Inspire Brands, a multi-brand restaurant company whose portfolio includes Arby’s, Buffalo Wild Wings, and Sonic locations worldwide. The company is located at 3 Glenlake Parkway Northeast, Atlanta, Georgia 30328, United States. It employs between 1,001 and 5,000 people. In 2026, Sonic announced openings in Bronx, New York, and Kapolei, Hawaii, indicating ongoing expansion. Inspire Brands' portfolio comprises more than 8,300 locations worldwide across Arby’s, Buffalo Wild Wings, and Sonic brands.