Niche luxury carpets Target interior designers and contract trades seeking high-end, naturally inspired area rugs and handcrafted furniture for hospitality, corporate spaces, and cultural institutions. Emphasize custom design, samples, renderings, and project-based estimates to win B2B contracts.

Maine craftsmanship Leverage the brand’s provenance from Portland, Maine, and its 1998 heritage in textiles to appeal to buyers prioritizing artisanal quality and durable, timeless pieces. Highlight story-driven marketing to differentiate in a crowded design market.

Mid-market revenue With a revenue range of ten to twenty-five million, pursue mid-market design firms and boutique hospitality projects where margin and lead times align with bespoke production, enabling scalable partnerships without competing with mass-market players.

Digital reach Capitalize on a tech-forward approach using WordPress, AdRoll, Hotjar, and Microsoft 365 to optimize digital marketing, lead capture, and site conversions. Propose managed campaigns targeting design studios, hotels, and institutions exploring premium textiles.

Expanded collaboration Position as a partner for interior designers, contractors, and corporate clients across residential, hospitality, government, and education sectors. Offer end-to-end services from samples to renderings to project estimates to enhance project workflows and close deals faster.