Boutique scale AOC Marketing Research is a small to mid-sized firm with an 11,000+ square foot facility in Charlotte and specialized capabilities in focus groups, IDIs, CLTs, mock juries, and custom solutions. This suggests a personalized, high-touch service model that can be positioned to mid-market clients seeking tailored research without the scale and cost of larger providers.

Full-service capacity The company offers end-to-end research support from participant recruitment to final deliverables, with in-house spaces, privacy controls, and a fully equipped test kitchen. Opportunity to upsell expedites and bundled services to clients needing comprehensive research programs in consumer insights, product testing, and sensory evaluation.

Specialized facilities Four research suites with private client areas, separate HVAC, and confidential entry/exit points position AOC as a secure, compliant venue for sensitive projects. This can be leveraged to target regulated industries or high-stakes research where confidentiality and controlled environments are valued.

Food & taste niche AOC’s test kitchen and ServSafe certified staff enable professional consumer taste tests and complex product trials. This creates cross-sell opportunities into food and beverage clients, packaging or new product launches that require validated sensory data.

Growth-ready partnerships With revenue in the self-reported range of one to ten million and proximity to a robust market research ecosystem, AOC can collaborate on larger client programs through partnerships or subcontracting while maintaining agile operations attractive to mid-market brands seeking flexible partners.