Digital Expansion Apetito has demonstrated a commitment to digital innovation by launching an online ordering platform for companies and developing an app for schools. This opens opportunities to expand digital services to other institutional or corporate clients seeking efficient food procurement solutions.

Market Leadership With over 50 years of experience and serving 1.3 million customers daily, apetito is a recognized market and innovation leader in frozen food and community catering, positioning it well to leverage its reputation for growth in new or existing markets.

Employee Base Employing between 5,001 and 10,000 staff, apetito has a substantial workforce that can be engaged for large-scale B2B collaborations, customized catering solutions, or new operational initiatives to enhance service delivery.

Recent Cybersecurity Incident Apetito experienced a cyber attack in mid-2022, highlighting the importance of cybersecurity solutions. Offering robust security services could be a valuable opportunity for clients in the food manufacturing sector looking to safeguard digital assets.

Sustainability & Innovation As a pioneer in frozen foods with a strong focus on modern catering solutions, apetito could benefit from sustainability initiatives and eco-friendly packaging trends, appealing to environmentally conscious clients and opening avenues for green product development.