Acquisition Strategy Dr. Oetker has shown a strong inclination towards acquiring other companies, such as Flaschenpost and Kuppies. Leveraging this acquisition strategy can open doors for potential cross-selling opportunities by introducing new product ranges to different customer segments.

Sustainability Focus By launching 30 sustainability projects and introducing products like the Vegan Pepperoni-Salame pizza, Dr. Oetker has tapped into the growing market of environmentally conscious consumers. Highlighting these sustainability efforts can attract new customers seeking eco-friendly food options.

Expansion into New Segments With acquisitions like Kuppies for ready-to-eat cakes and desserts, Dr. Oetker has strategically expanded its product offerings. This expansion presents an opportunity to target new customer groups in the dessert and snack markets, potentially increasing sales revenue.

Key Personnel Addition The hiring of Claudia Willvonseder as the Senior Executive Manager of International Marketing & Innovation emphasizes Dr. Oetker's focus on innovation and marketing strategies. Leveraging her expertise can help drive sales by implementing innovative marketing campaigns to reach a wider audience.

Innovation and Product Launches Dr. Oetker's introduction of new products like the Pizza Margherita Pomodori and the Vegan Pepperoni-Salame pizza indicates a commitment to product innovation. Emphasizing these unique offerings in marketing campaigns can attract food enthusiasts looking for diverse, high-quality options, potentially boosting sales.