Expansion through partnerships Appier has been actively partnering with companies in various industries such as tourism, gaming, and dermatology across different countries like Vietnam, Thailand, and France. Leveraging these successful partnerships can open doors to new sales opportunities in these target markets.
Geographical diversification With 17 offices spread across APAC, Europe, and the U.S., Appier has established a global presence. Sales professionals can leverage this geographical diversification to explore and tap into diverse markets, catering to the unique needs and preferences of clients in different regions.
Innovations in AI technology Appier's focus on AI-powered solutions, as seen in their launch of AiDeal, showcases their commitment to leveraging cutting-edge technology. Sales teams can highlight these innovative AI tools as a selling point to attract tech-savvy clients looking to stay ahead in their respective industries.
Financial backing and stability Despite starting with a modest funding amount, Appier's revenue falling within the $100M - 1B range indicates financial stability and potential for scaling operations. This financial backing can instill confidence in prospective clients, assuring them of long-term support and service continuity.
Competitive landscape analysis By comparing Appier to similar companies like MoEngage, AppsFlyer, and CleverTap in terms of revenue and employee size, sales professionals can gain insights into the competitive landscape. Understanding competitors' strengths and weaknesses can aid in positioning Appier's offerings more effectively to attract clients away from competitors.