Unified Business Solutions ARO integrates Cloud, Collaboration, and Sustainability services, offering comprehensive IT solutions to a wide range of clients, including FTSE100 companies, law firms, universities, NHS trusts, and Emergency Services. This integrated approach presents cross-selling opportunities for businesses seeking unified communications and mission-critical IT services.

Wide-Ranging Client Base With over 8,000 clients spanning various sectors, ARO has a diverse and extensive client base. Leveraging this large client network can open doors for targeting specific industries, such as FTSE100 companies, law firms, universities, NHS trusts, and Emergency Services, with tailored telecommunication solutions.

Mid-Sized Competitor Advantage In a market dominated by large corporations like Comcast Business and AT&T, ARO's mid-sized status provides a competitive advantage. Targeting clients looking for personalized services, scalability, and agility in telecom providers can position ARO as a viable alternative to larger, less flexible competitors.

Technology Stack Alignment With a tech stack including Google Analytics, PHP, Yoast SEO, and more, ARO showcases a commitment to leveraging modern technology for optimized service delivery. Highlighting alignment with client technologies and digital transformation needs can resonate well with organizations looking for tech-savvy telecom partners.

Revenue Growth Potential Though currently within the $50M - 100M revenue range, ARO's growth trajectory presents significant sales potential. By tapping into emerging market trends, expanding service offerings, and catering to evolving client needs, ARO can capitalize on its current revenue base to drive future growth and sales opportunities.