Community Focus Capitalize on Ascent Outdoors’ strong community orientation and local partnerships to co-host events, in-store clinics, and fundraisers with Miyar Adventures to drive foot traffic and brand loyalty, while offering exclusive bundles for attendees.

Local-Scale Upsell Target their Seattle Interbay location with premium, backcountry focused gear bundles and trade-in or used gear refresh programs to complement their mix of new, used, closeouts and salesman samples.

Premium Brand Fit Position high-end, mountain/outdoor brands and technical gear suitable for backcountry skiing, mountaineering, climbing and winter activities, aligning with their focus on premium brands and year-round backcountry sales.

Education and Events Propose hands-on workshops, safety courses and gear demos that align with their educational events strategy to generate repeat visits, collect customer data, and upsell new equipment and maintenance services.

Digital Engagement Leverage their tech stack and e-commerce presence with targeted content and promotions via Facebook Pixel, Mailchimp and Google Analytics to optimize campaigns, retarget customers, and increase online-to-in-store conversions.