Insights

Growing Industry Engagement Astra's extensive network of nearly 2,000 independent retailers, manufacturers, and sales representatives within the specialty toy industry presents significant opportunities to introduce innovative play materials and educational products tailored to this community's focus on high-value, child-centric toys.

Trade Show Presence The annual four-day Marketplace & Academy event attracts over 500 exhibitors and offers substantial exposure to industry leaders and decision-makers, providing a prime platform for launching new products and establishing strategic partnerships with industry professionals.

Educational Resources Astra's robust on-demand educational offerings and industry insights position vendors to provide targeted training, workshops, or content that aligns with retailer needs, creating opportunities for upselling complementary products or expanding into training programs.

Technological Adoption With a technology infrastructure that includes platforms like Vue.js, Azure, and PHP, Astra demonstrates a modern digital approach; integrating sales and marketing tools with this infrastructure could enhance outreach efforts and streamline member engagement.

Market Trends The ongoing focus on high-quality, developmental toys aligned with healthy child development trends indicates a demand for innovative, educational, and sustainably produced toys—an area where new product lines could meet emerging consumer preferences and expand market share.

ASTRA Tech Stack

ASTRA uses 8 technology products and services including Cloudflare CDN, jsDelivr, Cloudflare, and more. Explore ASTRA's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Cloudflare
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • Vercel
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

ASTRA's Email Address Formats

ASTRA uses at least 1 format(s):
ASTRA Email FormatsExamplePercentage
FLast@astratoy.orgJDoe@astratoy.org
88%
Last_First@astratoy.orgDoe_John@astratoy.org
12%

Frequently Asked Questions

Where is ASTRA's headquarters located?

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ASTRA's main headquarters is located at Chicago, Illinois United States. The company has employees across 1 continents, including North America.

What is ASTRA's phone number?

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You can contact ASTRA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ASTRA's stock symbol?

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ASTRA is a publicly traded company; the company's stock symbol is AZN.

What is ASTRA's official website and social media links?

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ASTRA's official website is astratoy.org and has social profiles on LinkedIn.

What is ASTRA's SIC code NAICS code?

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ASTRA's SIC code is 5085 - Industrial Supplies NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does ASTRA have currently?

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As of April 2026, ASTRA has approximately 26 employees across 1 continents, including North America. Key team members include President: S. W.Director Of Education And Training: H. A. A.Special Projects & Events Manager: M. F. -. R. W.. Explore ASTRA's employee directory with LeadIQ.

What industry does ASTRA belong to?

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ASTRA operates in the Non-profit Organizations industry.

What technology does ASTRA use?

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ASTRA's tech stack includes Cloudflare CDNjsDelivrCloudflarejQuery MigrateVercelGoogle Tag ManagerTailwind CSSGoogle Analytics.

What is ASTRA's email format?

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ASTRA's email format typically follows the pattern of FLast@astratoy.org. Find more ASTRA email formats with LeadIQ.

When was ASTRA founded?

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ASTRA was founded in 1992.

ASTRA

Non-profit OrganizationsIllinois, United States11-50 Employees

Founded in 1992, ASTRA (American Specialty Toy Retailing Association) is an international not-for-profit trade organization serving more than 1,900 independent retailers, manufacturers and sales representatives of the specialty toy industry. We are a dedicated community of industry professionals committed to providing children with healthy, quality play materials that have high play value. Our members build their businesses around specialty toys, which are designed with a focus on what the child can do, rather than what the toy can do. Our members are leaders who have a positive influence the economy, culture and creativity of the communities they serve.

We provide members with access to networking opportunities, education, product discounts, business products and services to support members as they grow their businesses. 

ASTRA Academy houses a a robust offering of on-demand education and up-to-the-minute resources to help members navigate an ever-changing industry. 

Marketplace & Academy is the annual four-day trade show and education conference for the specialty toy industry and features new products, education from industry leaders and hands-on product demonstrations. The event draws more than 500 exhibits and offers attendees more than 30 hours of education. Learn more at www.astramarketplace.org. 

A volunteer board of 14 retailers, manufacturers and sales representatives governs the association.

Section iconCompany Overview

Headquarters
Chicago, Illinois United States
Phone number
SIC Code
5085 - Industrial Supplies
Stock Symbol
AZN
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1992
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    ASTRA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    ASTRA's revenue is estimated to be in the range of $10M$25M

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