Membership Network Target independent toy retailers, manufacturers, and sales reps within the ASTRA network to introduce complementary product lines and exclusive member discounts. Leverage the 1,900+ member base and the Marketplace & Academy event to validate demand and secure pilot programs.

Education & Training Position products as educational value adds aligned with ASTRA Academy offerings. Offer educator-led demonstrations, on-demand content sponsorships, and co-branded training modules to improve product adoption and long-term loyalty among members.

Trade Show Leverage Utilize the annual Marketplace & Academy as a high-visibility launchpad. Plan exhibit presence, live demonstrations, and pre-show promotions to capture interest from retailers seeking fresh, children-focused play materials with high play value.

Sustainability Focus Emphasize healthy, quality play materials and child-centered design to align with ASTRA’s mission. Promote sustainability-minded sourcing, safe materials, and toy durability to attract retailers seeking responsible, long-lasting products.

Partner Growth Engage the volunteer board and industry leaders to explore co-branded partnerships, sponsorships, and joint ventures. Use governance and advocacy channels to accelerate approvals, pilot programs, and scalable distribution through the ASTRA ecosystem.