Insights

Iconic licensing Mattel owns a broad and iconic brand portfolio including Barbie, Hot Wheels, Fisher-Price, American Girl, and more, presenting clear opportunities to cross-sell licensed products and coordinated marketing campaigns with retailers and licensors.

Global reach With a worldwide consumer footprint and partnerships with leading retail and e-commerce platforms, there is potential to expand distribution in emerging markets and strengthen omni-channel strategies for toys, digital content, and live experiences.

Digital ventures Mattel’s offerings span toys, content, digital and live experiences, suggesting upsell opportunities in digital apps, game tie-ins, streaming experiences, and immersive experiences that complement physical toys.

Strategic partnerships Recent licensing and education-related collaborations indicate capacity to engage in co-branded educational materials and classroom solutions, opening doors to school catalogs, licensed teaching resources, and branded learning programs.

Growth signals Revenue range and recent key hires in leadership roles point to scale and strategic investments; this indicates opportunities to position premium licensing, limited-edition product drops, and enterprise partnerships with retailers seeking strong IP-driven growth.

Similar companies to Mattel, Inc.

Mattel, Inc. Tech Stack

Mattel, Inc. uses 8 technology products and services including Microsoft Power Automate, Microsoft SharePoint, Squarespace, and more. Explore Mattel, Inc.'s tech stack below.

Media & News

Mattel, Inc.'s Email Address Formats

Mattel, Inc. uses at least 4 email formats:
Mattel, Inc. Email FormatsExamplePercentage
First.Last@mattel.comJohn.Doe@mattel.com
93%
First_L@mattel.comJohn_D@mattel.com
4%
First.Middle@mattel.comJohn.Michael@mattel.com
1%
LastF@mattel.comDoeJ@mattel.com
2%

Frequently Asked Questions

What is Mattel, Inc.'s phone number?

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You can contact Mattel, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mattel, Inc.'s stock symbol?

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Mattel, Inc. is a publicly traded company; the company's stock symbol is MAT.

What is Mattel, Inc.'s official website and social media links?

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Mattel, Inc.'s official website is mattel.com and has social profiles on LinkedIn.

How much revenue does Mattel, Inc. generate?

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As of October 2026, Mattel, Inc.'s annual revenue is estimated to be $1B - $10B.

What is Mattel, Inc.'s SIC code and NAICS code?

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Mattel, Inc.'s SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 31-33 - Manufacturing.

How many employees does Mattel, Inc. have currently?

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As of October 2026, Mattel, Inc. has approximately 13K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: A. Y., Chief Executive Officer: I. C. and Chief Executive Officer And Director: M. H. Explore Mattel, Inc.'s employee directory with LeadIQ.

What industry does Mattel, Inc. belong to?

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Mattel, Inc. operates in the Manufacturing industry.

What technology does Mattel, Inc. use?

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Mattel, Inc.'s tech stack includes Microsoft Power Automate, Microsoft SharePoint, Squarespace, Amazon Simple Email Service, Azure Active Directory, Azure AI Services, Palo Alto Firewalls and Puppet.

What is Mattel, Inc.'s email format?

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Mattel, Inc.'s email format typically follows the pattern of First.Last@mattel.com. Find more Mattel, Inc. email formats with LeadIQ.

How much funding has Mattel, Inc. raised to date?

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As of October 2026, Mattel, Inc. has raised $600M in funding. The last funding round occurred on Nov 05, 2025.

When was Mattel, Inc. founded?

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Mattel, Inc. was founded in 1945.
Mattel, Inc. logo

Mattel, Inc.

ManufacturingCalifornia, United States10001+ Employees

Mattel, Inc. is a global toy and family entertainment company headquartered in El Segundo, California. It owns a broad portfolio of brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket, and it develops toys, content, consumer products, digital experiences and live experiences. Founded in 1945, the company emphasizes play as a driver of childhood exploration and development, aiming to help generations reach their full potential.
Mattel sells its products through leading retailers and e-commerce platforms worldwide, engaging consumers and fans and partnering with global entertainment companies. A recent development includes unveiling a global cross-category Masters of the Universe product line ahead of the forthcoming live-action film, reflecting ongoing expansion linked to entertainment partnerships.

Section iconCompany Overview

Phone number
Website
mattel.com
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
MAT
NAICS Code
31-33 - Manufacturing
Founded
1945
Employees
10001+

Section iconFunding & Financials

  • $600M

    Mattel, Inc. has raised a total of $600M of funding over 1 rounds. Their latest funding round was raised on Nov 05, 2025 as a Post IPO Debt.

  • $1B - $10B

    Mattel, Inc.'s revenue is estimated to be in the range of $1B - $10B

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